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How Do I Use this License? |
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| | Logo use | Placement | Logo Colors | Do/Don't | |
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| Logo Use |
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The TradeStation Add-ons compatibility and EasyLanguage Specialist logos are highly recognized symbols among TradeStation users. It's important to use care in placing them on your web page and print media. Here are a few guidelines to observe (more detailed rules are set forth in the license agreement):
- Pair the compatibility logo with the Add-on product name.
The compatibility logos should support the name of your TradeStation Add-on product. Whenever the logo is used, this trademark statement is also required:
“TradeStation® and the TradeStation Add-ons logo are trademarks of TradeStation Technologies, Inc.”
- Involve the logos and their respective disclaimers from the beginning.
If you take the logo's role into consideration from the start, its presence in your design will likely be more effective and appropriate. When the logo is tacked on at the end of a page, it usually looks like an afterthought and often is not properly presented.
When using the logo(s), the corresponding logo disclaimer must (in addition to the compatibility logo statement set forth above) also appear directly under the trademark statement:
TradeStation Add-ons Logo Disclaimer
“Neither TradeStation Technologies nor any of its affiliates has reviewed, certified, endorsed, approved, disapproved or recommended, and neither does or will review, certify, endorse, approve, disapprove or recommend, any trading software tool that is designed to be compatible with the TradeStation Open Platform.”
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EasyLanguage Specialist Logo Disclaimer
“Neither TradeStation Technologies nor any of its affiliates has reviewed, certified, endorsed, approved, disapproved or recommended, and neither does or will review, certify, endorse, approve, disapprove or recommend, any product or service that offers training, education or consulting regarding the use of EasyLanguage®.”
An acceptable alternative to displaying the full disclaimer text copy on a web page is to post a ‘Disclaimer’ link at the bottom of each logo image.
- Give each logo its own space.
When you use both your individual logo and the compatibility logo in one design, take care to give each its own space.
- Treat the logo as a logo.
Think of the compatibility logo as a symbol rather than as type. It's a graphic element, but it shouldn’t be enlarged to the point that it is dominating the page.
- Make the logo visible.
Although they might still be legible at a smaller size, the logos will lose definition and impact if it's reproduced any smaller than 25.4mm x 11.18 mm or at low resolution for web use -150 x 66 pixels.
- Use the tools provided.
The objectives in providing pre-formatted logo and disclaimer artwork are to save you time, money, and frustration and to help you comply with your licensee obligations (although, ultimately that responsibility always remains with you). Here you will find the tools to download logo templates for print and web media. Let us know if there's a way we can make the process even easier.
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Placement
 Give the logo its own space.
Balancing is an essential feature of good design. Graphics, imagery, and text must all be balanced on the page so that each element is able to speak clearly. If you give the logo a distinct presence in the design, it will have greater impact and won't distract from other messages you wish to communicate.
Don't distort the logo.
When you crop, trim, stretch, or condense the logo, you modify its properties. Similarly, if you "bleed" the logo so that it runs off the page, you change its proportions. When the logo is altered, so is its role as the identifying symbol for TradeStation compatibility. It's no longer the same logo.
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| Logo Colors |
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| TradeStation Technologies designed the logos to be printed in specific colors: |
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EasyLanguage Specialist Logo |
TradeStation Add-ons Logo |
Print
Dark Blue = Pantone 7463 C
Light Blue = Pantone 284 C
Gray = Pantone 445 C
Process colors (CMYK)
Dark Blue = 92% cyan, 62% magenta, 19% yellow, 3% black (K)
Light Blue = 67% cyan, 27% magenta,
1% yellow, 0% black (K)
Gray = 80% black
Web-safe
Web-safe Dark Blue = hex # 15659C
Web-safe Light Blue = hex # 49A3E2
Web-safe Gray = hex # 5A5959 |
Print
Dark Blue = Pantone 7463 C
Light Blue = Pantone 284 C
Gray = Pantone 445 C
Process colors (CMYK)
Dark Blue = 92% cyan, 62% magenta, 19% yellow, 3% black (K)
Light Blue = 67% cyan, 27% magenta,
1% yellow, 0% black (K)
Gray = 80% black
Web-safe
Web-safe Dark Blue = hex # 15659C
Web-safe Light Blue = hex # 49A3E2
Web-safe Gray = hex # 5A5959 |
If because of financial or aesthetic reasons, you decide to produce a black and white publication, download either the two-tone gray or gray and white version of the logo.
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Do / Don’ts |
| TradeStation Technologies has fine-tuned the logo specifications to work successfully in web and print designs. It has developed these guidelines to save you from having to revisit the same process of trial and error, and to make sure the logo’s use is consistent from developer to developer. |
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Do keep the original proportions.
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Don't stretch or condense. |
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Do use the original electronic files.
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Don't redraw the logo. It will be difficult to match the official specifications. |
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Do use the proper colors.
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Don't replace colors in the logo. |
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Do use the right format for your project.
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Don't use a web download for a print publication or vice versa. Use the special EPS or TIFF file provided for print publications. |
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Do use the logo as a visual.
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Don't use the logo in place of text. |
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Do give the logo enough space from the edge of the page.
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Don't crop or align the logo with the edge of the page. |
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Do make the logo legible.
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Don't make the logo smaller than 25.4mm x 11.18 mm or at low resolution for web use -150 x 66 pixels. |
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Do give distance from the browser on your web page.
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Don't position the logo in the corner of your page so that it butts against the browser. |
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